Lonely The Brave are today releasing their epic, brooding filmclip and single for Rattlesnakes, the lead-in single for their May 20 worldwide sophomore album release ‘Things Will Matter.’
Rattlesnakes was launched as a Zane Lowe World Record exclusive on Monday 25th April on Beats 1 and picked up an Annie Mac and Huw Stephens play on BBC Radio 1 on Wednesday 27th April, not to mention immediately added to the US Spotify ‘New Music Friday’ playlist, to over 1.2 million listeners.
Rolling Stone Australia released a Behind-The-Scenes photo gallery from the filmclip shoot with the band on Thursday last week. The gallery was shot by Daniel Ackerley, a photographer and long term friend of the band from Cambridgeshire who has previously done live photography for Muse, Deftones and Anthrax amongst others.
Frontman David Jakes had the following to say about the track:
“Ever met someone in your life where you just can’t stand each other? The more you meet the worse it gets? This is Rattlesnakes.”
Rogier Hendriks at Onesize, the video’s director, said of the video: Our concept for Rattlesnakes is based on social behaviour and prejudice being learned behaviour, the idea that we have been taught how to behave. We train animals to become who we want until it is implicit and instinctual to them.
Humans can be trained as well – to be unpredictable, aggressive and extremely
defensive. Sometimes for no reason whatsoever. Disliking another human being can be complex, caused by seeing a distorted view of that person, skewed by a personal, emotional or past event sometimes even unrelated to that person. The only reason people do not kill, hurt or ruin each other’s lives is because society teaches us not to do so. Nevertheless, there is still a survival instinct humans have, an instinct that cannot be unlearned and in the right conditions, can strike out without control.
Visually we wanted to show that there is an inner and outer shell to each person, seemingly dichotomous at first, but becoming more ambiguous as we move through the song. We start to see people’s behaviour falling apart, eventually showing their true nature through their own eyes. The beautiful and seemingly perfect exterior has an interior motive too and it’s not always pretty.
Experimentation and ambition are a key part of a record brimming with ideas – from the pulse behind the minimalist, claustrophobic opener “Wait In The Car” to the cataclysmic post-rock magnificence of closer “Jaws Of Hell”, this is a play-through album. There’s the doomy intensity of comeback track “Black Mire”, through to the hooks David Jakes is already well known for in the anthemic choruses to “Rattlesnakes”, “Dust & Bones” and the aforementioned “Radar”.
Lonely The Brave’s debut, “The Day’s War”, was an album both critically acclaimed and adored by fans, receiving the full 5K’s in a lead Kerrang! review and a similarly glowing two-page lead in Rock Sound.
What set Lonely The Brave apart from their peers was how they couldn’t be hemmed into that rock world alone – also picking up accolades from the likes of The Independent, The Telegraph, Mojo and The Guardian and prestigious support slots with the likes of Bruce Springsteen, Neil Young and band favourite Deftones.
All of which pointed to a diversity in their sound, a perceived longevity and perception beyond their young years as a band. And a fair one too, the group evoking a classic, alternative-rock sound ahead of others, influenced by the diverse likes of dEUS, Screaming Trees, Mogwai, Defeater, Jeff Buckley, Pearl Jam and The National.
MEDIA LOVE FOR “THINGS WILL MATTER”
“Hugely compelling… a remarkable second album.” **** – Q
“They haven’t just succeeded in proving they were no one trick
wonders here, they’ve gone and pulled another rabbit from the
hat.” 8/10 – Rock Sound
“A great British rock record, by a great British rock band.” **** – Upset