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Adrian Underhill releases R&B infused single “Cruel”

The new Adrian Underhill single ‘Cruel’ comes from his new album, which was produced by Kindness (Solange, Robyn, Blood Orange) and is set for release later this year. The swaggering disco syncopations of “Cruel” showcase the band at their funkiest. The 10 songs on ‘CU Again‘ are the culmination of many years of sonic exploration. Having grown up in Vancouver before moving to Montreal and then Toronto, Underhill served time in indie rock bands and eventually went solo for a low-key EP in 2012. He then completely revamped his songwriting process, using keyboards and drum machines for the first time and gravitating towards a slinky sound, blending pop immediacy with tender R&B experimentation.
 
 
When it came time record, he teamed up with one of his dream collaborators, English electronic producer Kindness (Robyn, Solange, Blood Orange). They recorded for 5 weeks during the winter of 2016, working on electronic elements in Montreal before heading to Los Angeles for a three-day session with a live supergroup including DāM-FunK on drums, Keith Eaddy on bass, and Brandon Coleman on keyboards. The recordings were mixed by Blue May (Kano, Jagwar Ma) at his London studio.   The sentiments on the album are empathetic, with words that are delivered with refreshing directness and simplicity. This reflects the urgency at the heart of ‘CU Again’: after so many years spent playing in bands and whittling away in his bedroom, Adrian Underhill is finally putting his name on an album. He won’t settle for anything less than unabashed lyrical honesty and pristine pop perfection.
 
Adrian‘s thoughts on ‘Cruel’:
“This song means a lot to me. It comes from a place of honestly trying to listen and hear other people’s experience of the world – particularly those whose voices are often silenced and shut down.  I think those are the voices we need to be listening to and raising up right now.”
 
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Adrian Underhill artfully gets to the root of anxieties that plague millennials.”  – FADER
“”Cruel” keeps pushing you forward even when you’d rather sit back, and is a much needed message of unity especially in the current climate.” – Earmilk

“Left-field R&B with an electronic flair, the lucid yet exploratory songwriting is imbued with a rich sense of lyricism…you can ignore the title… this is definitely good enough.” CLASH

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