Amsterdam is Indie Pop at it’s best. I felt myself totally involved with the song and the quite unusual music video. Spilt Milk Society has built up a steady following from House parties to sell out shows in Birmingham. This is a band to add your favourites list as my predictions is that huge things will happen!
Birmingham-based indie-pop band Spilt Milk Society are set to unveil the cinematic new video for their recent viral smash ‘Amsterdam’ on Friday 23rd March.
Spilt Milk Society are a Birmingham-based band making indie-pop music. Starting out at house parties and building up an online presence of over 150,000 monthly listeners and 2 million total streams; they have been described by Fred Perry Subculture as one of Birmingham’s brightest future bands. Past shows include sell out Birmingham performances at the O2 Institute, Sunflower Lounge and Rainbow Courtyard as well supporting the likes of Superfood, Fickle Friends, TENDER, Toothless and Trudy and the Romance. Their performance at the Great Escape Festival on the BBC Introducing stage, hand-picked my Steve Lamacq, marked a successful 2017.
In early 2018, their Global Viral Top 50 song ‘She Tastes Like Summer’ picked up over a million plays on Spotify and the boys swiftly followed this up with new single ‘Amsterdam’. Accompanying the new track is a music video made by Sounder Films in which the danceable, feel-good track is brought to life. The video depicts how two bored party-goers spice up their evening with a sneaky bottle of milk. After drinking some milk they return to the once tedious party to find that things have changed a lot. The events ultimately end with members of Spilt Milk Society, Josh Hyde and Harry Handford, being sacrificed by a ring of cows.
The lyrics themselves follow a character through the streets of Amsterdam as he undertakes a mental journey of self-discovery. Actually written in the capital of the Netherlands by lead singer Harry Handford, the overall message of the song is one of breaking free from the cycle of day-to-day life. Through the lyrics the song shines a light on deeper issues of social anxiety and drug culture whilst maintaining an air of positivity with the infectiously groovy music. However, everything takes a turn 40 seconds from the end as the track descends from a funk-infused pop song to a rock-ridden jam, dominated by triplet guitar riffs and wailing vocals. This is to resemble the character’s mental conflict coming to an end as he allows “the breeze”, as mentioned in the chorus of the song, to take him away from the regularity of life; musically portrayed by the continuous arrangement of percussion. Even as the song strips back the percussion is persistent, only to be stopped by the chaos at the end of the song.