Rory Felton Joins As Senior Vice President, Marketing
And Leads Efforts To Expand Reach And Audience
For Some Of The Largest Festivals In The U.S
Premier independent festival producer Danny Wimmer Presents continues to expand its leadership team with the hiring of Rory Felton in the role of Senior Vice President, Marketing to further expand the reach and audience of some of America’s biggest rock events, including the upcoming spring editions of Welcome To Rockville, Epicenter, Sonic Temple Art + Music Festival and Chicago Open Air Presents.
Rory began his career as the co-founder of The Militia Group, a pioneering record and publishing company he launched out of his University of Southern California dorm room. In 2004, Sony Music bought a minority stake in the label. The company launched hundreds of releases with innovative digital marketing campaigns that sold millions of units, including an RIAA Certified Gold Record for Cartel’s record “Honestly,” that led to Sony acquiring the major assets of The Militia Group.
Having leveraged the power of innovation to reach and acquire customers, Rory was recruited to join the marketing technology platform Chirpify, where he executed broad reaching programs for major brands and artists including Oreo, Toyota, Green Day, Tim McGraw, Lady Gaga, and many more.
Rory graduated from USC with a bachelor’s degree in Music Industry and was awarded the Order of Troy for outstanding leadership. He has also been recognized by Billboard Magazine as a Top 30 Executive Under 30, and has been a guest speaker at USC Marshall School of Business, USC Thornton School of Music, SXSW, Cal State Fullerton, Digital Entertainment World, Digital Summit, Payments Innovation, and many others.
Regarding his new position with DWP, Rory says, “I am thrilled to be joining the phenomenal team at DWP who produce some of the country’s greatest festivals. Their passion for world-class talent and elevated fan experiences is unparalleled. I’m eager to build on the successes and expand our reach, creative, and fan relationship capabilities with returning events like Welcome To Rockville, Aftershock, Bourbon & Beyond, Chicago Open Air Presents, and Louder Than Life, and new events such as Sonic Temple Art + Music Festival, Epicenter Festival, and Hometown Rising.”
Danny Wimmer Presents CEO Danny Hayes adds, “DWP is looking for leaders and innovators like Rory to fuel our continued aggressive growth. Rory brings us the state-of-the-art, cutting-edge marketing that is essential to that growth. As a prior successful entrepreneur himself, Rory has just one mandate: lead us to try new things. Rory is perfect for this mission