‘A beat-era intellectual, reborn in the 21st century, with a smile that just so happens to be made for magazine centrefolds.’ Rollacoaster
‘Way lulls you in (and) enchants you with his striking break-up lyricism. Seeing him in an intimate setting is a privilege.’ theupandcoming.co.uk
Sam Way. You should probably pop him on your ‘Ones To Watch’ list for 2017 if his new single ‘Last Page’ released November 4th is anything to go by.
Discovered by the legendary Eric Hall – who helped launch the careers of Queen and the Sex Pistols – Sam already has a stellar line-up of collaborators under his belt, including William Baker (Creative Director on videos for Rihanna, Kylie Minogue and Outkast), chart-topping composer Edward Abela, Olivier Award-winning singer and actor Matt Henry, and pioneering producer Moghul Veyron.
London-based but Devon-born, Sam’s early education was in world music under the influence of his musician father. Completely self taught, Sam is a singer-songwriter of the old school – where it’s all about raw, organic talent.
You may also recognise Sam from the odd billboard – with ad campaigns for Chanel, Tommy Hilfiger and Diesel under his belt – so no one special – but it’s as a singer-songwriter where Sam’s visceral talent lies. His legion of fans across social media – especially Turkey – where he’s become the face of a fictional character from a breakout book entitled 4N1K – which is currently being developed into a film – already propelled Sam’s 2015 EP, Architect, right to their hearts and back again, propelling it to No.15 in the iTunes charts.
Things are going to get even more interesting with the release of ‘Last Page’ on the 4th November – a uniquely beautiful single that is catchier than your average cliché – and the UK tour, beginning early 2017 to support the release of his EP.
To complete the release, there’s the music video to ‘Last Page’. Shot in East London by Joe Quigg, Sam features alongside model friend Franzi Klein – and the smoke from 42 grenades (safe ones!) – in a video that is ‘something romantic, yet unresolved, like getting lost in love and the feelings that surround it. Something beautiful, yet something dark. We wanted to create a video that was visually stunning, by working with smoke – we burned through 42 smoke grenades in the process! – and capturing the essentially unique and unrepeatable moments it can create’